A Greek leading company in the sector of rehabilitation & independent living, since 2004 with partnerships from all around the world. Wheel is an innovator in its field with anthropocentrism being the core of its culture. It renders a wide range of products & services. From importing & manufacturing wheelchairs & rehabilitation products, to fully equipped service for all wheelchair types, special measurements & simulations, etc.
One of the company’s biggest achievements is the design & construction of an innovative mobility simulator that offers to wheelchair users the ability to ‘‘feel’ exactly how their future wheelchair will be before buying it & make it 100% tailored to their individual needs.
It gives the ability of measuring precisely the user’s dimensions and even the force requierd to move the wheelchair. In summary we could say that it simplifies & validates the body measurement proccess.
Overall, the company’s needs were discrete. They required an active & consistent presence on social media in order to communicate all these diverse activities & their values in the proper way, thus create brand awareness.
After investigating the specific market sector & analyzing the needs and the fields that the company was lacking of (in the frame of internet presence), we created an adjusted plan that included, content creation (had several successful photoshoots within the company to cover as many aspects as we could), posting frequency, tailored ad campaigns and other promotional strategies.
Simo was a prime task from the beginning of our collaboration in the beginning of 2021 but became the focal point at the end of this year when the company was ready to present the evolved version of the simulator. As a result we initiated a series of video productions & photoshoots aiming to introduce Simo to people.
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